1. Consultants, advisors, coaches, speakers, trainers, 'experts' and wanna-be gurus: Share valuable content, connect followers, offer how-to info from respected blogs, and generally make 'em want more.
2. Retail (especially those stores that have really beautiful product): Photos...and lots of them. Flickr is your friend.
3. Travel brokers, agents, tour companies and accommodations: Sell-offs (and prices with no hidden extras).
4. NFPs, community organizations, associations: Acknowledge publicly your volunteers, board members and donors (with permission, of course). Post events with pics and post-event video.
5. B2B: Exchange war stories, RFPs, recommend suppliers.
6. Professional service firms: Customer service questions, deadlines, new legislation.
7. Restaurants, cafes and bars, etc.: Daily specials, local food on the menu, draught on tap, server suggestions, menu requests.
8. Homeowner services: Tips and free advice.
9: Businesses that teach or train: mini "how-to" videos.
10. All businesses: events, 'mention this tweet' contests, link to blog, job openings, kudos.
Did I ignore your business category here? Post a request and I'll reply.
Happy B.I.T.L.
(badminton in the living room)
I have been focusing on mobile engagement over the past couple of weeks, which is related to this post. A smartphone and Twitter go hand-in-hand when trying to "engage" your target. I feel being "socially connected" at all times is very beneficial to all business types.
ReplyDeleteI think the honourable mention could go to College and Universities. With 40% of Twitter users between the ages of 18 and 35 (skewing 18yrs I'm assuming) a social presence can influence College choices and engage current students as well.
Maybe I am getting carried away here, but we are seeing more and more politicians on social media. A Tweet here and there could potentially make or break a campaign. Look at Obama's run, one of the first political campaigns to go "social", at least the most successful, not to mention he had an iphone app ;)
Have you seen the campaign for Calgary's newest mayor? He was derided as the "facebook" candidate then won in a landslide that saw a massive increase in voter turnout, owing largely to the youth vote.
ReplyDeleteAnd yes mobile engagement = twitter. Youths in the U.S. are using it as email already, and much more than Canadian youths are. Agree about colleges. Many/most are missing the boat. Wahida's working on that!
Thanks for the comment.
Kathy
Yes I did read about Nenshi's campaign. He set the bar. His campaign relied on a mobile app too, which has lead to an explosion of political apps from liberal rep Kevin Falcon, OPC leader Tim Hudak to Juan Manuel Santos, Colombian President (all Purple Forge Apps, sorry for the shameless plug).
ReplyDeleteI guess I steered away from Twitter a bit but "mobile tweeting" is increasing and I am sort of bias at this point, but I feel like it definitely generates a lot of awareness and word-of-mouth communication for a lot of businesses.
Great post Kathy!