http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html
Those who know me know I am a big fan of Seth Godin. Much more than a marketing guru, Seth understands how the internet has changed the world for all of us, and most particularly how it has changed the way we work. He is thoughtful, creative and full of disarming insights.
His new books is available as a free download (.pdf ebook). In it he promises, "Here are more than 70 big thinkers, each sharing an idea for you to think about as we head into the new year." And I am doing my part by sharing it here. Now it's your turn. Check it out, then share the link on YOUR blog, or on Twitter, or Facebook, or just tell a friend. His goal is to get the free book into the hands of 5million people. I bet he will do it.
Free ebook: http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html
Wondering if I should encourage all my students to download and discuss.....
If you don't like to read, listen to the CBC podcast:
Seth talking to Nora on Spark: http://www.cbc.ca/spark/2009/12/help-us-out-two-takes-on-the-meaning-of-work/ (Click on "This Week's Show" unless, of course, it's not this week anymore, if you know what I mean in a 'time warp' sort of way...)
I'd love to hear what you think about his newest creation.
Here's to new year's contemplation....
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And yet we're always suspicious of the what's free, aren't we?
ReplyDeleteNot in this economy! His entire marketing premise is that the most valued commodity now is customers' attention. And to get that, we need to give away ideas, making them want more.
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